This major, one of the earliest university majors in China, began to enroll junior-college students in 2002. The OUC now boasts a stable and experienced teaching team. Enrollment of undergraduate students began in the spring of 2020.
Well-known experts from the Chinese Academy of Social Sciences, the Central University of Finance and Economics, and Beijing Union University are employed to edit textbooks and give lectures, providing students with the best learning resources available.
In order to implement the national policy of integrating teaching with industry, we have established good relations with many enterprises and other institutions, including Alibaba, Beijing Bodong Qiancheng Information Technology, the China Electronic Commerce Association, Baidu, and Tencent. By collaborating on resources, and the design and implementation of instruction, we aim to provide students with practical skills relevant to e-commerce.
Objectives
The undergraduate e-commerce major trains humane, ethical and innovative professionals to meet the needs of the socialist market economy. They are skilled and knowledgeable when it comes to e-commerce operations and customer service, and can adapt to the requirements of internet business operations and enterprise management.
Forms of Study
Students participate in online or face-to-face instruction, complete assignments, and take a final examination. They can log onto the network to access texts, courses, micro courses and other media resources. They can also communicate with teachers and other students, or participate in face-to-face or group instruction in the study centre via a forum and online live streaming.
Admission Requirement:
At least a junior college degree or equivalent
Main Courses
International Trade and Cross-border E-commerce, Network-marketing Planning Practices, Fundamentals of Logistics Management, Customer-relationship Management, E-commerce Website Construction and Management, Internet Operations and Management, Big-data Marketing, E-commerce Project Management, Mobile E-commerce Marketing Practices, and others.
Employment Orientation
Graduates of this major have a wide range of employment opportunities and broad career prospects. They can undertake network marketing, cross-border e-commerce, internet product management, logistics management, website construction and management, internet product planning, and other types of work.
The OUC (formerly CCRTVU) began to enrol junior college Economic Management majors in 1983. In 2011, a junior college programme in Human-resources Management was launched, with enrollment beginning in the autumn semester. In the autumn of 2019, the Human-resources Management major started to enroll undergraduates. Experts from the Chinese Academy of Social Sciences, Renmin University of China, Beijing Technology and Business University and other research institutes or universities are invited to edit textbooks and give lectures to provide students with the best resources available.
Objectives: In order to meet modern development needs, the Human-resources Management major (upgraded from junior college to undergraduate) aims to cultivate rule-observing professionals who are honest and friendly, possess professional competence and integrity, are well-rounded, and understand the basic theories and methods of their field, making them competent at personnel management, organisation, coordination and communication, and able to practice human-resources management at primary and intermediate levels of army, party and government organisations.
Forms of Study: Students are required to participate in lectures either online or face-to-face, complete assignments, and take a final examination. They will be able to log onto the network to access texts, lectures, micro courses and other media resources. The network offers interaction with teachers and other students by means that include a forum and online streaming, and face-to-face and group sessions are available in the learning centre.
Prerequisite: junior college degree or higher
Main Courses: Western Economics (undergraduate), Organisational Behavior, Management of Corporate Culture, Employee Recruitment, Selection and Evaluation, Employee Compensation and Welfare Management, and Labour-relations Management
Targeted Employment: Graduates will be able to undertake recruitment, human-resources development, assessment, salary management, staff training, secretarial duties, labour-relations coordination, and other jobs in companies, consulting agencies and other institutions.
The Accounting major requires 5 years of full-time studies, with student status valid for 8 years.
Objectives: The major aims to cultivate ethical accounting professionals with lifelong devotion to the Chinese socialist market economy, cultural competence, and a high level of skill, who are equipped with a strong theoretical basis in economics and management; who can handle work-related issues, have mastered the basics of financial accounting, accounting analysis, and other areas, can use computers and the internet in their work, and are competent to undertake accounting, accounting analysis, decision-making, financial management and auditing in a variety of enterprises and other institutions.
Degree: Bachelor of Management.
Main Courses: Introduction to the Basic Principles of Marxism, Outline of Modern and Contemporary Chinese History, Xi Jinping’s Socialist Ideology with Chinese Characteristics in the New Era, Introduction to Mao Zedong Thought and the Theory of Socialism with Chinese Characteristics, Ideological and Moral Cultivation and the Law, Intermediate Financial Accounting (1 & 2), Management Accounting, Financial Management, Cost Accounting, Accounting-information Systems, Auditing, Advanced Financial Accounting, Financial-statement Analysis, Tax Practices, Use of Excel in Finance, and Case Analysis of Management Accounting.
This major requires 2.5 years of full-time studies, with student status valid for 8 years.
Objectives
The major aims to cultivate students ethically, ideologically, politically and culturally, developing both their integrity and professional competence in order to meet the needs of the socialist market economy, to which they will be expected to devote their lives. They will grasp the theory of economics and management and be able to handle work related issues; have mastered basic financial accounting, accounting analysis, and so on, be able to use computers and the internet in their work, and be competent in decision-making, tax planning, and other requirements of employment by a variety of enterprises and other institutions.
Degree: Bachelor of Management
Main Courses: Introduction to the Basic Principles of Marxism, Outline of Modern and Contemporary Chinese History, Xi Jinping’s Socialist Ideology with Chinese Characteristics in the New Era, Auditing, Advanced Financial Accounting, Accounting-systems Design, Financial-statement Analysis, Financial Management for Enterprises, Principles of Modern Management, Finance, Tax Planning, and National Economic Accounting.
2.5 years of full-time studies, with student status valid for 8 years.
Objectives: The major is committed to enhancing the ideological, political, ethical and cultural awareness of students along with their integrity and professional competence. They shall be practical and innovative, meeting the needs of social development, have a solid theoretical foundation in market economics and management, be familiar with national financial policies and regulations as well as the fundamentals of accounting, understand capital markets from a global perspective, master the theory and practice of finance, and be able to engage in financial management and related businesses.
Degree: Bachelor of Management
Main Courses: Introduction to the Basic Principles of Marxism, Outline of Modern and Contemporary Chinese History, Xi Jinping’s Socialist Ideology with Chinese Characteristics in the New Era, Advanced Financial Accounting, Investment, Financial Valuation and Decision Making, Senior Management Accounting, Financial-statement Analysis, Financial Management for Enterprises, Principles of Modern Management, and Finance.
The OUC (formerly China Central Radio and Television University, CCRTVU) began to enroll junior-college students majoring in Economics and Management in 1983, undergraduates majoring in Business Administration in 2000, and undergraduates majoring in Marketing in 2009. Experts from the Chinese Academy of Social Sciences, Renmin University of China, Beijing Technology and Business University and other research institutes or universities are invited to edit textbooks and give lectures to provide students with the best resources available.
Objectives
This major aims to cultivate ethical and skilled professionals who understand the relevant national laws and regulations, have mastered modern marketing theory and its basic methods, and have a strong understanding of markets and management.
Forms of Study
Students of this major need to participate in lectures either online or face-to-face, complete assignments, and take a final examination. Students can access texts, lectures, micro courses and other media resources by logging onto the learning network. They can make use of interactive aspects of the network, including a forum and live online streaming, to communicate with teachers and other students, or participate in face-to-face or group studies in the learning centre.
Admission Requirement: junior college degree or higher
Main Courses: Market Research and Analysis, Basics of Logistics Management, Consumer Behavior, Marketing Management, Relationship Marketing, Advertising Management, Strategies of Business Negotiation, Marketing Planning (undergraduate)
Employment Orientation: Marketing graduates can engage in market research, marketing planning, advertising planning, market development, marketing management, marketing services, teaching or scientific research, or continue to study at universities or research institutions at home or abroad. They can also take up work related to marketing management within enterprises, customer-resource management, network-marketing management, marketing diagnosis, market investigation and consultation for industrial or commercial businesses or institutions, or in the foreign-trade, finance, insurance, securities, tourism or real-estate sectors.
Marketing Sector: market researcher, business-data analyst, advertising designer (including graphic and video design), business modeling and forecasting (including commercial-site selection, as well as feasibility analyses and forecasts for enterprise expansions and investment projects).
Business-operations Sectors: HR specialist, customer-relations manager, business-development specialist, and others.
Other Categories: public relations (including public-opinion monitoring and response), website forum moderator, events operations, and others.
Objectives: This major aims to cultivate both integrity and professional competence in students so that they develop in an all-round way, understand the latest developments in logistics, including regulations and trends, master its basic theories and methods, including supply-chain management, understand demand analysis for logistics, can draft operations schemes and undertake process control, and are able to undertake ongoing professional development.
Main Courses: Fundamentals of Logistics Management, Logistics-systems Design, Logistics Information-systems Management, Transportation Management, Warehousing and Distribution Management, Supply-chain Management, Introduction to E-commerce, and others.
Forms of Study
A flexible approach allowing online learning to be combined with face-to-face guidance, and theory with practice, prevails in this major.
Online Learning
Students can log onto the OUC website to access video and text resources for their courses. They can interact with teachers and other students and complete their tasks there.
Face-to-face Tutoring
Each learning centre arranges needs-based face-to-face tutoring that is course-appropriate, including on-site teaching case studies and group discussions.
Comprehensive Training
This combines classroom with hands-on training either on- or off-campus, or by way of logistics-management teaching software.
Investigations
Teachers and students work together to draft investigation plans, then investigate enterprises or other institutions related to logistics management individually or in groups to prepare a report.
Internships
Teachers and students work together on internship plans and to determine host companies, where students will work in logistics management to learn about what the work entails.
Research
Research on logistics-related issue of companies, in-depth studies of development and problems in local logistics industries, or summaries of successful experiences and typical cases of logistics practices will be conducted by students.
Students Targeted
Those interested in the theory and methods of logistics and supply-chain management and interested in working in the logistics or a related industry such as transportation, warehousing, distribution, purchasing, order processing, or inventory control.
Employment Orientation
Logistics Management programs are widely adaptable, with graduates in high demand and enjoying a wide range of employment opportunities. Positions include logistics and supply-chain management in construction, manufacturing, wholesale, retail, e-commerce and international trade, as well as related work in logistics enterprises involving cargo transportation, warehousing, distribution, express delivery, and so on.
Objectives: The major aim to cultivate ethical and skilled professionals dedicated to Chinese socialist values and economics, who understand the basic theories and methods of modern economic management, can undertake modern enterprise management, and are able to work at grass-roots and mid-level management positions in enterprises, administrative organs and other institutions.
Basic Courses: Western Economics (undergraduate), Fundamentals of Management, Introduction to Accounting, Science of Organisational Behavior, Principles of Statistics, Finance, and Fundamentals of Economic Law
Professional-training Courses: Marketing, Strategic Management of Enterprises, Human-resources Management, Information Management for Enterprises, Financial Management, Introduction to E-commerce, Introduction to Companies, Introduction to Circulation, Small-business Management, Cost Management, Individual and Team Management, Resource and Operations Management, Production and Operations Management, and Management Case Analysis
Forms of Study and Graduation Requirements
This major requires 4 years of schooling, with student status valid for 8 years, and a minimum length of study of 5 years. It is flexible, combining online and face-to-face instruction, and theory with practice.
It has 8 course modules and offers both junior college and undergraduate degrees, with 78 credits required for the former and 140 for the latter. Students who have met one of these requirements, as well as the minimum credits for each module, will be allowed to graduate after passing the examinations.
Graduates can apply for Bachelor of Management degree in accordance with the OUC’s trial rules for bachelor-degree conferral after passing the examinations.
Employment Orientation
This major is inclusive and adaptable, and its graduates enjoy a wide range of job opportunities across all fields, including in economic-management or management departments of industries at all levels; small and medium-sized industrial and commercial enterprises; and various types of consulting services and financial institutions.
Suitable work includes grass-roots management positions that cover operations, marketing, human-resources management, logistics management, business administration, and other types of work.