The OUC Economics and Management department began to enrol junior college students in 2007 and has trained more than 20,000 hotel-management professionals, who have made important contributions to the development of China's hotel industry. Over the past ten years, experts have often been invited to lecture, and school administrators have gained extensive experience.

Objectives

The OUC’s Hotel Management major is closely aligned with the development of the national hotel industry. Guided by Xi Jinping’s socialist ideology with Chinese characteristics in the new era, it aims to train students in both professional competence and integrity along with the theory and practice of modern hotel management, teaching them to undertake hotel management at the grass-roots level and to work in both junior and middle management, independently conducting hotel services and management, project development, and marketing.

Forms of Study

Students of this major will participate in online or face-to-face learning, complete assignments, and take a final examination. They will be able to log onto the network to access texts, courses, micro courses and other media resources, and communicate with teachers and other students or participate in face-to-face or group learning in the learning centre via the forum or live online streaming.

Admission Requirements

A regular high-school, vocational high-school, technical school or secondary-professional school diploma.

Main Courses

Hotel Catering and Management, Hotel Room Service and Management, Hotel Front-office Service and Management, Hotel Safety Management, Hotel Conference Management and Service, Introduction to Tourism, Economics of Tourism, Introduction to Hotel Management, Tourism Laws and Regulations, Training of Tourism Workers, Marketing, Fundamentals of Management, and others

Employment Orientation

Students of this major have a wide range of employment and career-development opportunities nationwide, including as junior or intermediate managers of hotel business or functional departments, hotel marketing personnel, and similar positions.

In 1983, the OUC (formerly CCRTVU) began to enroll junior-college students in its Economics and Management major. Enrollment of undergraduate Business Administration majors started in 2000, and undergraduate Marketing majors in 2009. In 2016, the two majors of Business Management and Marketing (junior college level) were established.

Experts from the Chinese Academy of Social Sciences, Renmin University of China, Beijing Technology and Business University and other research institutes or universities are employed to edit textbooks and give lectures so as to provide students with the best possible resources.

Objectives

This major aims to cultivate professionals with good professional ethics who help enhance the development of the socialist market economy. They will study basic theories of management and marketing, become familiar with market operations and regulations, and be able to undertake market analysis, sales negotiations, customer service, and so on.

Forms of Study 

Students of this major will participate in online or face-to-face learning, complete assignments, and take a final examination. They will be able to log onto the network to access texts, courses, micro courses and other media resources, and communicate with teachers and other students or participate in face-to-face or group learning in the learning centre via the forum or live online streaming.

Admission Requirements

A regular high-school, vocational high-school, technical school or secondary-professional school diploma.

Main Courses

Western Economics (junior-college level), Fundamentals of Management, Marketing, Fundamentals of Economic Law, Marketing Strategy and Art, Customer-relationship Management, Brand Management, Resource Operations and Management, and Channel Marketing.

Employment Orientation

Besides engaging in market research, marketing planning, advertising planning, market development, marketing management, marketing services and other work, Marketing Management graduates can also take up work in enterprises undertaking customer-resource management, network marketing management, marketing diagnosis, market surveys, and consulting.

Employment in marketing includes market researcher, business-data analyst, and advertising designer.

Other types of employment include public-relations (including public-opinion monitoring and response), website-forum operations, and event operations.

The OUC launched the junior college Business Administration programme, later renamed the Business Management major, in 1983. 30 years later, the teaching team is stable and experienced, and about 50,000 students enroll every semester.

Experts from the Chinese Academy of Social Sciences, Renmin University of China, Beijing Technology and Business University and other research institutes or universities are hired to edit textbooks and give lectures, so as to provide students with the best resources available.

Objectives

This major aims to cultivate ethical and humane professionals who have mastered the basic principles of economics and management and understand modern enterprise management, as well as grass-roots enterprise management.

Forms of Study

Students must participate in online or face-to-face instruction, complete assignments, and take the final examination. They may log onto the network for access to texts, courses, micro courses and other media resources, and can communicate with teachers and other students, or participate in face-to-face or group learning in a study centre via a forum or live online stream.

Admission Requirements

A regular high-school, vocational high-school, technical school or secondary-professional school diploma.

Main Courses 

Management Basics, Marketing, Basic Accounting, Foundations of Economic Law, Principles of Statistics, Financial Management, Enterprise-information Management, Production and Operations Management, Resource and Operations Management, Individual and Team Management, and Introduction to E-commerce.

Employment Orientation

Graduates of this major can find employment in economic- or industry-management departments at national, provincial and city levels; small and medium-sized industrial and commercial enterprises; consulting services, banks, securities brokers, and other types of financial institution.

Potential jobs include traditional management, marketing, human-resources management and logistics management.

In 1983, the OUC (formerly CCRTVU) began to enroll junior-college students in its Economic Management major. In 2011, the Human-resources Management major was established, and began to recruit students that autumn. Experts from the Chinese Academy of Social Sciences, Renmin University of China, Beijing Technology and Business University and other research institutes or universities are employed to edit textbooks and give lectures, so as to provide students with the best possible resources.

Objectives

The programme aims to cultivate moral integrity, ideological and political awareness, and cultural attainment along with the professional competence and communication skills necessary for human-resources managers helping build the socialist market economy. Specifically, it aims to train mastery of both qualitative and quantitative analysis and other basic skills of human-resources development and management in modern enterprises as well as government institutions.

Forms of Study 

Students of this major will participate in online or face-to-face learning, complete assignments, and take a final examination. They will be able to log onto the network to access texts, courses, micro courses and other media resources, and communicate with teachers and other students or participate in face-to-face or group learning in the learning centre via the forum or live online streaming.

Admission Requirements

A regular high-school, vocational high-school, technical school or secondary-professional school diploma.

Main Courses

Management Psychology, Fundamentals of Management, Enterprise-information Management, Human-resources Management, Work Analysis, Performance and Compensation, Labor-relations and Social Security, Personnel Recruitment and Training

Employment Orientation

Graduates can undertake recruitment, human-resources development, assessment, salary management, staff training, secretarial and other types of work in enterprises, institutions and consulting agencies.

The OUC Economics and Management department began to enrol junior college students in its Tourism Management major in 2007, and has since trained nearly 40,000 professionals who have made important contributions to the development of China's tourism industry. Over the past ten years, famous experts have been invited to lecture in order to enhance their education.

Objectives

This programme is up-to-date with the development of tourism in China, and helps serve national development. Guided by Xi Jinping’s socialist ideology with Chinese characteristics in the new era, and the principle of cultivating moral integrity, it is committed to enhancing ideological level, political awareness, moral qualities and cultural attainment along with overall professional competence and integrity. Its graduates are well versed in both the theory and practice of modern tourism management, able to undertake grass-roots tourism management, competent in the work of tourism enterprises at the lower and middle levels of management, and capable of independently undertaking service and management, project development, and marketing promotion.

Forms of Study

Students of this major will participate in online or face-to-face learning, complete assignments, and take a final examination. They will be able to log onto the network to access texts, courses, micro courses and other media resources, and communicate with teachers and other students or participate in face-to-face or group learning in the learning centre via the forum or live online streaming.

Admission Requirements

A regular high-school, vocational high-school, technical school or secondary-professional school diploma.

Introduction to Tourism, Tourism Economics, Introduction to Hotel Management, Operation and Management of Travel Agencies, Tourism Laws and Regulations, Training of Tourism Workers, Tourism Psychology, Tour-guide Examination Business, Tourism E-commerce, Tourism Safety and Management, Marketing, Fundamentals of Management, and other courses.

Employment orientation

Students of this programme have a wide range of career-development and employment opportunities all over the country. These include tour guides for travel agencies, junior and intermediate managers in travel agencies, marketing personnel in tourism enterprises, and similar positions.

Objectives

This major is closely related to the needs of industrial development and aligned with the national innovation-driven development and internet+ strategies. It aims to cultivate both scientifically literate and humane and ethical students with wide-ranging skills who have a strong sense of social responsibility, are innovative, concerned about sustainable development, have an international vision, business insights, practical abilities and the desire to spend their lives learning; who are familiar with management, economics, computers and e-commerce, understand e-commerce operations and management for enterprises, and can undertake e-commerce transactions, marketing, website maintenance and management.

Forms of Study  

Students of this major will participate in online or face-to-face learning, complete assignments, and take a final examination. They will be able to log onto the network to access texts, courses, micro courses and other media resources, and communicate with teachers and other students or participate in face-to-face or group learning in the learning centre via the forum or live online streaming.

Admission Requirements

A regular high-school, vocational high-school, technical school or secondary-professional school diploma.

Main Courses

Introduction to E-commerce, Network Marketing and Planning, Fundamentals of Management, E-commerce Laws and Regulations, Web Design using Dreamweaver, Marketing, Online Store Operations and Management, Fundamentals of Network Technologies, E-commerce Data Analysis, E-commerce Customer Service, E-commerce Visual Design, New-media Marketing, E-commerce Website Planning and Design, and others.

Employment Orientation

Graduates of this programme have a wide range of employment and career-development opportunities all over the country. They can choose from among a variety of e-commerce  enterprises and departments related to e-commerce in enterprises, or undertake network marketing, new-media operations, online-store operations and management, data analysis, internet-product planning, and similar jobs.

This programme aims to train ethical students qualified for helping meet the needs of a developing society. They will be able to apply their training to conducting insurance marketing, planning, and services, and will be skilled at promoting insurance products, after-sale services, and so on, as members of the financial-services industry.

Potential jobs include insurance marketing, sales, and supervision for companies, agencies and financial institutions.

This major aims to cultivate ethical professionals who can help build the socialist market economy, and are skilled in financial business management, investment consultation, and marketing of financial products for banks and other financial institutions.

Potential positions: financial business management, financial-product (service) marketing, financial consulting, investment consulting, corporate finance, and others.

This major aims to train students to be ethical, humane and skilled, with a basic understanding of and abilities in investment and money management, familiar with national economic and financial-policy trends and relevant regulations, competent in money-management tasks in banking, securities, insurance, and so on, and able to provide customers with science-based investment- and money-management services.

Potential positions: financial services, basic data collection, counter operations at financial institutions, and others.

The junior college Accounting programme lasts 2.5 years, with student status valid for 8 years.

Objectives: The programme seeks to cultivate ethical accountants with socialist principles who can help meet the needs of a developing society, making them competent in the theory and practice of the profession, able to understand financial laws and regulations, handle accounting-related business, and capable of preparing accounting statements and handling financial planning.

Main Courses: Ideological and Moral Cultivation and the Law, Introduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics, Xi Jinping’s Socialist Ideology with Chinese Characteristics in the New Era, Basic Accounting, Intermediate Financial Accounting (1 & 2), Computerized Accounting, Cost Accounting, Management Accounting, and Financial Management.