The OUC launched the junior college Business Administration programme, later renamed the Business Management major, in 1983. 30 years later, the teaching team is stable and experienced, and about 50,000 students enroll every semester.

Experts from the Chinese Academy of Social Sciences, Renmin University of China, Beijing Technology and Business University and other research institutes or universities are hired to edit textbooks and give lectures, so as to provide students with the best resources available.


This major aims to cultivate ethical and humane professionals who have mastered the basic principles of economics and management and understand modern enterprise management, as well as grass-roots enterprise management.

Forms of Study

Students must participate in online or face-to-face instruction, complete assignments, and take the final examination. They may log onto the network for access to texts, courses, micro courses and other media resources, and can communicate with teachers and other students, or participate in face-to-face or group learning in a study centre via a forum or live online stream.

Admission Requirements

A regular high-school, vocational high-school, technical school or secondary-professional school diploma.

Main Courses 

Management Basics, Marketing, Basic Accounting, Foundations of Economic Law, Principles of Statistics, Financial Management, Enterprise-information Management, Production and Operations Management, Resource and Operations Management, Individual and Team Management, and Introduction to E-commerce.

Employment Orientation

Graduates of this major can find employment in economic- or industry-management departments at national, provincial and city levels; small and medium-sized industrial and commercial enterprises; consulting services, banks, securities brokers, and other types of financial institution.

Potential jobs include traditional management, marketing, human-resources management and logistics management.