Associate professor of the OUC School of Media. Having gained a degree in Communications (Advertising Communications direction) from Wuhan University in 2005, her main research directions are brand communications, new-media advertising, and advertising education.
Achievements:
- Academic papers: Value Reconstruction of Original Advertising Communication Logic to the Advertising Ecological Chain, Sustainable Development of We-media "Content Entrepreneurship”from the Perspective of Communications Studies, Reflection on the Communications Value and Effects of H5 Advertising, and Reform of the SPOC Flat-teaching Model for "Small Majors" at Open Universities.
Industry articles: Defeating Ad Blocking: Tricks for Digital Publishers, How Traditional Publishers Survive in Face of an Era of Videos t Exploring the New Era of Consumption, and How China Mobile Came Back Against Fierce Competition.
- Other: Compiled New Media Advertising(Southwest China Normal University Press) and participated in compiling Advertising Regulations and Management(Open University of China Press).