MA Shigong, Sala ethnicity, is a member of the Communist Party of China (CPC) and serves as a deputy to the 14th National People's Congress (NPC). He holds the dual roles of Party Branch Secretary and Director of Village Committee in Suhusa Village, Baizhuang Town, Xunhua County, Haidong City, Qinghai Province. In 2020, he enrolled in the Rural Administrative Management programme through the Village (Community) Cadre Educational Improvement Class at Qinghai Open University.
In 2016, MA ventured to Beijing with a modest startup capital of 60,000 yuan. Establishing a small noodle shop with just two cooking pots and a few tables and chairs, he successfully launched his lamian noodle business. With two years, he had generated profits of 360,000 yuan. Subsequently, he returned to his hometown to assume the position of Village Party Branch Secretary.
To foster the development of the lamian noodles industry and promote employment and entrepreneurship opportunities away from home, Xunhua County established a dedicated Lamian Noodle Administration Bureau. This institution regularly conducts training programmes, disseminates relevant national policies, and coordinates the planning and management of the lamian noodle economy. In addition to providing training in noodle-making techniques and business management for out-of-town entrepreneurs, MA’s village has actively collaborated with financial institutions to facilitate joint-guarantee loans for them. This financial support has enabled existing businesses to expand their operations, with some estblishing branch outlets, while encouraging more villagers to embark on entrepreneurial ventures.
This year, MA has proposed a comprehensive strategy for advancing the high-quality development of the lamian noodle economy through "four transformations". His recommendations advocate for:
- Transitioning from quantitative expansion to qualitative enhancement
- Shifting from individual operations to collaborative teamwork, market-oriented approaches, and industrialisation
- Moving from isolated development to integrated synergy
- Evolving from product improvement to cultural marketing strategies
Source: Compiled from China Youth Daily, CNR News, China State Finance