Head of the Communications and Planning major. She presides over courses such as Media Theory and Practice, Introduction to Advertising, Evaluation of Advertisements, Competition Strategies for Brands, Advertising Copywriting, and Mass Communications. She graduated with a degree in Communications from the School of Journalism at Renmin University of China, and has been doing research in communications and distance education.
Associate professor, and graduate of the School of Advertising of the Communications University of China. Since 2008, she has been an Advertising tutor at the OUC, and is currently head tutor in the School of Media of the Faculty of Humanities. She is also head of the junior-college Advertising Design and Production major, and mainly responsible for the teaching and management of courses such as Visual Design Basics, Computer Graphic Design (I & II), Advertising Design, UI Design, and Advertising Planning.
Contact details:
Phone: 86010-57519135
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Associate professor of the OUC School of Media. Having gained a degree in Communications (Advertising Communications direction) from Wuhan University in 2005, her main research directions are brand communications, new-media advertising, and advertising education.
Achievements:
- Academic papers: Value Reconstruction of Original Advertising Communication Logic to the Advertising Ecological Chain, Sustainable Development of We-media "Content Entrepreneurship”from the Perspective of Communications Studies, Reflection on the Communications Value and Effects of H5 Advertising, and Reform of the SPOC Flat-teaching Model for "Small Majors" at Open Universities.
Industry articles: Defeating Ad Blocking: Tricks for Digital Publishers, How Traditional Publishers Survive in Face of an Era of Videos t Exploring the New Era of Consumption, and How China Mobile Came Back Against Fierce Competition.
- Other: Compiled New Media Advertising(Southwest China Normal University Press) and participated in compiling Advertising Regulations and Management(Open University of China Press).
Tutor in the Advertising major of the School of Media of the OUC Faculty of Humanities. Graduated with a degree in Animation (practice and theory) from the China Academy of Art in 2012, having mainly studied advertising-media communications, theory of animation, and distance education.
He is currently head of design and production for the undergraduate Advertising major, and has undertaken teaching management for courses such as Advertising Creativity and Performance (I & II), New Media Advertising, New Media Content Production and Editing, Art Design Basics, Three-dimensional Computer-based Design, Audiovisual Language for Animation, and Scene Drawing in Animation.
Lecturer in the Faculty of Humanities. In 2018, she graduated from the Chinese Language and Literature department of Fudan University with a doctorate in literature.
Research directions:
Modern Chinese-language teaching, distance education, experimental phonetics, and second-language-phonetics acquisition.
Professional certifications:
National Mandarin Test level 1-B (94.3 points); TEFL; college-teacher qualification; high-school Chinese-teacher qualification; Teaching Chinese as a Foreign Language (TCFL).
Courses:
Modern Chinese (I and II), Concise Modern Chinese, Special Topics in Modern Chinese, Interpersonal Communication, Verbal Communication.
Other responsibilities:
Member, National Institute of Modern Chinese-teaching Research
Achievements:
She helped in the compilation of Modern Chinese (Open University of China Press, compiled by Guo Longsheng), Introduction to Open Education for Teachers, and other textbooks. She was also the main lecturer of Hebei Radio and TV University’s Modern Chinese course, Shanghai Open University’s Spoken Language for Teachers course, and Xinjiang Radio and TV University’s Introduction to Linguistics micro-course. She has participated in many international and domestic academic conferences related to linguistics and distance education, and published many papers on modern Chinese, experimental phonetics, and second-language-phonetics acquisition.
Graduated from the Chinese Language and Literature department of Nankai University in 2018 with a doctorate in literature. He is currently a lecturer in the School of Liberal Arts.
His main research direction is contemporary Chinese literature, including genre works and poetry.
He has taught Modern and Contemporary Chinese Literature, Modern Chinese Literature, Contemporary Chinese Literature, Special Topics in Modern Chinese Literature, Special Topics in Contemporary Chinese Literature, Classics of Chinese Literature, Office Automation, and other courses.
He has published many papers in core Chinese journals.
Doctor of Literature (Litt.D), and associate professor in the Faculty of Humanities at the OUC. Having graduated from the Faculty of Liberal Arts of Beijing Normal University, she is currently teaching open-education Chinese Language and Literature courses such as Ancient Chinese (for freshman undergraduates coming from high school), Special Topics in Ancient Chinese (for freshman undergraduates coming from junior college), and Ancient Chinese (I & II) (for junior-college students); she also teaches courses such as Public Relations and Communication and Office Information Processing to Secretary majors. Her main area of study is ancient Chinese philology and linguistics.
Doctor of Literature (Litt.D.), and associate professor of Chinese Language and Literature at the OUC. His main research directions are literature and art, writing, and ancient Chinese literature. He has published a number of academic papers, including Explorations of the Acceptance of Thinking in Tang and Song Poetry during the Jin and Yuan Dynasties, The Origin of Poetry and the Poetry of the Yuan Dynasty, Ignored Existence, and Exploration of Occupational-demand -driven Training of Practical Skills. He has also been responsible for numerous monographs and textbooks, including Critical Biographies of Chinese Classical Novelists, Biographies of Nanjing Academic Figures of the Ming Dynasty, Composition of Papers in Chinese Language and Literature, and Chinese Literary Classics. He has also translated many academic works, including Teaching in a Mixed Environment.