Standards and Objectives
Standards: Undergraduate (starting from associate degree education), two years, three years part-time study. Minimum duration of study is at least two and a half years.
Objectives: The programme aims to cultivate practical high-level English professionals who possess a solid basic knowledge of the English language and strong English communication skills. As such, they will be able to adapt to the needs of foreign business-related work and possess both strong ability and political integrity.
This programme aims to cultivate students who possess good ideology, social morals and professional ethics, and value unity and cooperation.
In terms of professional competence, the students are expected to be equipped with basic English language skills, strong English comprehension and a broad scope of knowledge. They should have a firm grasp of the basic knowledge and skills relating to international business and be familiar with international business rules and guidelines, as well as state regulations related to foreign business activities. They should be able to leverage information technology to carry out business activities. Furthermore, their key skills will include innovation, independent thinking and cross-cultural communication. Lastly, they will have developed good study habits and strong self-study abilities.
In terms of their physical qualities, the students are expected to work energetically with a sound mind and body.
Objective: Bachelor of Arts

Teaching Requirements
Students majoring in Business English must meet the following requirements after graduation:
1. Pronunciation: Correct pronunciation and intonation, and fluent speech.
2. Grammar: Use the grammar knowledge acquired to communicate skillfully.
3. Vocabulary: Master 7000-8000 words (including 800 business words and phrases), of which 3500-4000 words and their regular collocations must be able to be used skillfully.
4. Listening: Understand English news broadcasts and speeches on politics, economy, culture, education and popular science, as well as other listening materials made in English by foreign scholars at a normal speed (at a rate of approximately 150 words per minute), understand the main points and grasp the author’s intention, attitude and emotion.
5. Speaking: Communicate on familiar topics in English, introduce China’s culture, national conditions and policies related to foreign business, and put forward personal opinions with basically correct language and properly chosen words and phrases.
6. Reading: Read and understand written materials in common styles; analyze the ideology and viewpoints, chapter structure and literary style of academic papers; conscientiously absorb language knowledge so as to improve overall ability to express opinions; reach a reading speed of approximately 150 words per minute; read and understand intermediate business English materials with the help of reference materials; adopt different reading skills to obtain the information needed according to different reading goals.
7. Writing: Write a short essay of 200 words or so with a clear central theme, reasonable structure and basically correct language within half an hour according to the subject provided; write summaries and give comments on materials read, heard and understood, using clear and precise language; complete short, practical written pieces conforming to basic standards or style and language usage.
8. Translation: Master basic English-Chinese translation skills and translate intermediate business materials, with the translation being faithful to the original, and the language fluent and matching the conventions of English and/or Chinese expression. The speed of translation from English into Chinese is expected to be 230-280 words every hour and vice versa.
Oral interpretation: Undertake complicated interpretation for foreign business activities and secretarial work.
9. Computer skills: Be able to use the following: word processing applications, graph/chart applications, e-mail systems, and QQ/MSN. Use the Internet to search for useful information, deal with business information and carry out business activities.
10. Using reference books and dictionaries: Use the relevant English reference books to independently handle language problems and difficulties; use relevant tool books to enlarge knowledge scope and carry out research on simple subjects.
11. Artistic appreciation: Possess a wide range of knowledge and an understanding of the geography, history, culture, business environment and current state of development of major English-speaking countries; be familiar with Chinese culture and have good Chinese language ability; possess a basic knowledge of natural sciences.
12. Practical foreign business work ability: Deal skillfully with general Chinese-English official documents and materials concerning foreign business, including work files and correspondence related to foreign business; possess the ability to coordinate foreign public relations and the ability to engage in business conversation and negotiation; handle complicated foreign business.


Curriculum Modules
The programme comprises eight modules: Public Elementary Courses, Specialized Elementary Courses, Specialized Courses, Certificate Courses, Second Foreign Language, General Education Courses, Practical Courses and Make-up Courses.
1. Public Elementary Courses
A minimum of five credits from this module is set for the CCRTVU final exam. At least 12 credits are offered for this module.
Compulsory Courses: Learning Guide for Open Education, Basic Computer Applications (undergraduate).
Optional Courses: Thesis Writing Guide. This course is degree oriented (mandatory for degree applicants) but not included in the total graduation credits.
2. Specialized Elementary Courses
A minimum of 22 credits from this module is set for the CCRTVU final exam. At least 22 credits are offered for this module.
Compulsory Courses: Advanced English (1), Advanced English (2), Advanced English Listening and Speaking (1), Advanced English Listening and Speaking (2), Advanced English Reading (1), Advanced English Reading (2).
Optional Course: Advanced English (3).
3. Specialized Courses
A minimum of 16 credits from this module is required for the CCRTVU final exam. At least 42 credits are offered for this module.
Compulsory Courses: Advanced Business English Listening and Speaking, Advanced Business English Reading, Advanced Business English Writing, International Business Communication.
Optional Courses: International Trade Practice (undergraduate), Introduction to Foreign Trade, Advanced Business English, International Business Etiquette, Cross-cultural Communication, International Laws of Commerce, E-commerce (undergraduate), International Marketing (undergraduate), Economic and Trade Journals: Selected Reading (undergraduate), Secretarial English (undergraduate), Hotel English (undergraduate), Tourism English (undergraduate). Among them, the International Trade Practice (undergraduate) course is compulsory at provincial level.
4. Certificate Courses
No credits from this module are required for the CCRTVU final exam. A minimum of six credits is offered for this module.
Optional courses: Public English Test System (level 4) (PETS-4), China National Business English Certificate Test (level 2) (CNBECT-2), Test for English Majors (level 4) (TEM-4), and Cambridge Business English Certificate (intermediate level) (BEC vantage).
5. Second Foreign Language
No credits from this module are required for the CCRTVU final exam. A minimum of 12 credits is offered for this module.
Credits from the Second foreign language course are included in the total graduation credits.
Optional courses: Japanese (1), Japanese (2), French (1), French (2), Russian (1), Russian (2), Korean (1), Korean (2), Thai (1), Thai (2).
6. General Education Courses
A minimum of two credits from this module is required for graduation. General education and the setting of general education courses is one of the key characteristics of CCRTVU personnel training. It is a special measure to ensure the implementation of quality education. None of the courses in this module can be exempted from study or examination.
CCRTVU diploma holders who have registered for general education courses in their previous major and attempt to re-register to study a new major may not re-enroll in previously studied general education courses or apply for exemption from such courses. The minimum credits for graduation can be acquired through the study of other general education courses in this module.
7. Practical Course
This programme refers to business practice, which is compulsory and made up of with eight credits. It is organized for implementation by local open universities according to the syllabus scheduled by the CCRTVU. The course cannot be exempted.
8. Make-up Courses
Make-up Courses refer to courses that are necessary for those students who enroll in an undergraduate degree programme (starting from associate degree education) without the associate degree certificate or equivalent foundation knowledge for the programme. Credits from make-up courses are compulsory for those students who are required to make up their courses and they are also necessary for graduation evaluation. The CCRTVU uniformly designates courses, syllabi, and teaching requirements for these courses, recommends teaching materials and provides related teaching support. Available make-up courses include: Comprehensive English (3), English Listening and Speaking (2), English Reading (2), English Writing and English Grammar. Students are required to choose two of the courses (eight credits).

Description of Curriculum
1. The compulsory courses offered by the CCRTVU use unified course names, credit standards, teaching materials and examinations. For uniformly allocated optional courses, the CCRTVU will provide as much teaching support as possible, while for non-unified optional courses, local open universities should offer teaching support.
2. Practical course results are included in the overall learning outcomes. Students who have not completed practical courses will not receive credit.
3. The schedule set for each course in the timetable in this programme is determined by the sequence relationships of courses based on the professional knowledge structure, which is provided for students' reference when choosing the courses. For every compulsory course in the programme, rolling courses will be open year-round.

Assessment
The marks for every course are divided into two parts, formative assessment and summative examination. The results of the formative assessment must be put on record, and no arbitrary changes are allowed after the examination.

Graduation Requirements
The minimum credits for every module are as follows:
Public Elementary Courses: 5 credits
Specialized Elementary Courses: 22 credits
Specialized Courses: 28 credits
Certificate Courses: 0 credits
Second foreign language: 0 credits
General education courses: 2 credits (no less than 2 credits)
Practical Courses: 8 credits
Make-up courses: 8 credits
The lowest number of total credits for graduation is 71 credits (71+8 credits required for students who need to repeat courses). The sum of credits for all modules is at least 65. A minimum of 43 total credits from all modules is required for the CCRTVU final exam.

The rules of applying for degrees will be carried out according to the rules for the implementation of conferring degrees by the cooperative schools.

Course Description
1. Advanced English (1), (2), (3)
The Advanced English (1), (2), (3) series comprises specialized elementary courses for CCRTVU undergraduate majors in English language and Business English. The series aims to reinforce comprehensive training in listening, speaking, reading, writing and translation by continuously consolidating students’ basic English skills, so as to expand their knowledge, enhance their sensibility of cultural differences and increase their comprehensive English communication abilities.
Each of the Advanced English courses is open for one semester, with 5 credits and 90 credit hours for each semester, for a total of 15 credits and 270 credit hours.

2. Advanced English Listening and Speaking (1), (2)
The Advanced English Listening and Speaking (1) (2) series are compulsory courses for CCRTVU undergraduate majors in English language and Business English. The series aim to foster and enhance the listening and speaking skills required in daily cultural life through systematic training in listening skills and a diverse range of oral training and practice activities.
Each of the Advanced English Listening and Speaking courses is open for one semester, with three credits and 54 credit hours for each semester, for a total of 6 credits and 108 credit hours.

3. Advanced English Reading (1), (2)
The Advanced English Reading (1), (2) series is a compulsory skills series for CCRTVU undergraduate majors in English language and Business English. The series aims to help students understand a range of article styles and themes through broad reading. It teaches them to consciously absorb language knowledge on the base of understanding, adopt different reading skills to obtain the information they need, and analyze the ideology, point of view, structure and literary style of an article.
Each of the Advanced English Reading courses is open for one semester, with three credits and 54 credit hours for each semester, for a total of 6 credits and 108 credit hours.

4. Advanced Business English
Advanced Business English is an optional course for the CCRTVU undergraduate major in Business English. The course aims to help students to reinforce comprehensive training in business English listening, speaking, reading, writing and translation basing on existing language basic skills of English, enlarge business English vocabulary and increase business knowledge, so as to enhance comprehensive ability of doing business in English.
Advanced Business English is open for a semester, with 4 credits and 72 credit hours.

5. Advanced Business English Listening and Speaking
Advanced Business English Listening and Speaking is a compulsory course for the CCRTVU undergraduate major in Business English. The course aims to foster and enhance the listening and speaking skills required for business English activities so as to promote the comprehensive development of their English communication ability through systematic training in listening skills and a diverse range of oral training and practice activities.
Advanced Business English Listening and Speaking is open for one semester, with 4 credits and 72 credit hours.

6. Advanced Business English Reading
Advanced Business English Reading is a compulsory course for the CCRTVU undergraduate major in Business English. The course aims to help students master business English reading skills and help them to understand and analyze content using the skills they have learned. The course focuses on professional skills useful for the business environment, emphasizing reading skills such as skim reading, fast reading and summarizing chapters. Teaching content includes common business English articles.
Advanced Business English Reading is open for one semester, with 4 credits and 72 credit hours.

7. Advanced Business English Writing
Advanced Business English Writing is a compulsory course for the CCRTVU undergraduate major in Business English. The course aims to foster students’ written business English skills. Over the course of study, students are expected to gain an understanding of the common features practical written business English, such as business letters, meeting minutes, reports, lectures, illustrations and charts and tables.
Advanced Business English Writing is open for one semester, with 4 credits and 72 credit hours.

8. International Business Etiquette
International Business Etiquette is a compulsory course for the junior college course in Business English, and an optional course for the CCRTVU undergraduate major in Business English. The course aims to help students majoring in business English to understand the common rules and standards of business etiquette in the international business environment and to help students standardize their own manners and behavior.
International Business Etiquette is open for one semester, with 2 credits and 36 credit hours.

9. International Business Communication
International Business Communication is a compulsory course for the CCRTVU undergraduate major in Business English, as well as for other majors. The course aims to help students understand modern business concepts, international business practices and business culture in English countries, enhance their individual and group communication skills, and master the language used in common business documents.
International Business Communication is open for one semester, with 4 credits and 72 credit hours.

10. International Trade Practice (undergraduate)
International Trade Practice is a uniformly set optional course for the CCRTVU undergraduate major in Business English. It is a strong practical course based on foreign business-related activities. The course aims to help students grasp the writing skills used in signing international trade contracts, master negotiation skills and legal procedures, and understand import and export operations.
International Trade Practice is open for one semester, with 4 credits and 72 credit hours.

11. Introduction to Foreign Trade
Introduction to Foreign Trade is an optional course for the CCRTVU undergraduate major in Business English. The course provides an overview of China’s foreign trade, in which the main contents include the reform and development of China’s foreign trade system, the management of China’s foreign trade, the import and export trade strategy and great trade strategy of China’s foreign trade, China and WTO, China’s foreign trade relationship, etc...
Introduction to Foreign Trade is open for one semester, with 4 credits and 72 credit hours.

12. Cross-cultural Communication
Cross-cultural Communication is an optional course for CCRTVU undergraduate majors in English Language and Business English. The course aims to help students broaden their international vision, promote awareness of cross-cultural communication, and foster cross-cultural ability and overall quality through the analysis of cases in different cultural scenarios, dimensions, and customs, and the study of the basic skills necessary for handling sensitive cross-cultural communication problems .
Cross-cultural Communication is open for one semester, with 4 credits and 72 credit hours.

13. International Laws of Commerce
International Laws of Commerce is an optional course for the CCRTVU undergraduate major in Business English. It aims to help students familiarize themselves with common foreign business regulations, and national guiding principles, policies and regulations concerning foreign business activities.
International Laws of Commerce is open for one semester, with 4 credits and 72 credit hours.

14. E-commerce (undergraduate)
E-commerce is an optional course for the CCRTVU undergraduate major in Business English. It aims to help students understand E-commerce and undertake e-commerce work in an English-speaking environment. The teaching content includes e-commerce concepts, the development of e-commerce, B-to-B e-commerce, online marketing and sales promotion, e-commerce distribution, electronic payment and online customer service.
E-commerce is open for one semester, with 4 credits and 72 credit hours.

15. Public English Test System (level 4) (PETS-4)
PETS-4 is optional for CCRTVU undergraduate majors in English Education and Business English. It aims to help students pass PETS-4 and obtain the relevant certificates. The course aims to help students reach PETS-4 requirements through comprehensive training in listening, speaking, reading, writing and translation.
PETS-4 is open for one semester, with 3 credits and 54 credit hours.

16. China National Business English Certificate Test (level 2) (CNBECT-2)
The course is optional for the CCRTVU undergraduate major in Business English, which aims to help students pass CNBECT-2 and obtain the relevant certificate. The course comprises both language and business knowledge. In terms of language, it covers listening, speaking, reading, writing and translation skills within the international business environment, while business knowledge covers international business with a focus on knowledge of international trade.
CNBECT-2 is open for one semester, with 3 credits and 54 credit hours.

17. Business Practice (undergraduate)
Business Practice is a practical course within the CCRTVU undergraduate major in business English. It is an important part of the education process and a significant step in realizing the core learning targets of the business English major. Through a range of practical business activities, the course aims to foster students’ ability to use the knowledge and skills they have learnt to deal with practical business problems so that they can competently complete foreign business work after graduation.
With8 credits, the course is compulsory and should be completed after students have finished both the compulsory and optional courses.