Direction of the business management programme: This programme aims to train multitalented students with a firm grasp of modern business administration theories and skills. They should have a basic knowledge of the theories, skills and methods required for business administration and marketing. They should have the basic skills to be a junior manager or marketing professional and be able to analyze and solve practical problems using the professional knowledge they have acquired. Furthermore, they should be motivated towards self-directed learning and self-improvement, have strong written and interpersonal communication skills, and be able to approach business administration issues in an analytical fashion.
Direction of the marketing programme: This programme aims to train multitalented students with a firm grasp of modern business administration theories and skills. They should have a basic knowledge of the theories, skills and methods required for business administration and marketing. They should have the basic skills to be a junior manager or marketing professional and be able to analyze and solve practical problems using the professional knowledge they have acquired. Furthermore, they should have strong written and interpersonal communication skills, be able to complete market analysis, and participate in marketing planning and sales.
The junior college business administration programme takes two years. The teaching process is arranged around a three-year part-time learning process. The shortest period of study is two and a half years and the longest is eight years.