Zhang Jinhai is the chief editor and lecturer on the course Introduction to Advertising in advertising in the OUC (CCRTVU) junior college programme. He now serves as dean and professor of the Department of Advertising, School of Journalism and Communication, Wuhan University, and executive deputy director of the Haide Communication Research Institute of Wuhan University. His major works on advertising include Luojia Book Series Advertising, Advertising Management, Advertising Perspective, Analysis of Classic World Advertising Cases and academic papers on advertising series.