Zhang Xiaotang is the chief editor and lecturer on the course Brand Competition Strategies in advertising in the OUC (CCRTVU) junior college programme. He is now a professor in Beijing Technology and Business University. He graduated as a doctor from the China University of Political Science and Law. He is now head of the Personnel Section of the Beijing Technology and Business University. As a discipline leader of international trade, he also works part time for several companies as a business management adviser. In 1996, he was invited to give lectures in Quinnipiac College in the United States. He has published about 50 papers in academic journals, such as World Economics and Politics. He has undertaken two national social science fund projects and one Beijing social science fund project. His representative works include ‘The General Theory of International Trade Custom’, ‘Studies on Improving International Competence of Chinese Enterprises’, ‘International Trade Practice’, and ‘Marketing’. His major research fields cover international trade theory, international trade practice and custom and international direct investment.